There are mixed reviews as to the accuracy of AI predictions, so we thought we’d run our own little test. We asked Gemini (Google’s own AI bot) two questions about trends in company branded merchandise for 2025.
Surely with all the search data they have at their disposal they’d be able to offer some educated insights? Let’s see what they said!
Our first question: Can you predict what branded merchandise products or trends will be popular in 2025?
Here are some branded merchandise products and trends that are likely to be popular in 2025:
Sustainable and Eco-Friendly Products: As environmental consciousness grows, expect to see a surge in demand for merchandise made from recycled materials, bamboo, or other eco-friendly options. Think reusable water bottles, tote bags, and notebooks made from recycled paper.
Tech-Driven Promotional Merch: In an increasingly digital world, tech-related merchandise will continue to be a hit. Wireless earbuds, portable chargers, and other gadgets with your brand logo will be highly sought after.
Health and Wellness Packs: Promote a healthy lifestyle with branded merchandise like fitness trackers, yoga mats, or even curated wellness kits with items like essential oils and stress-relieving tools.
Personalized Promotional Products: Show your customers you care by offering personalized merchandise. This could include items with their names engraved, custom colors, or even messages tailored to their interests.
Experiences Over Things: Consider offering branded experiences instead of traditional merchandise. This could include tickets to events, access to exclusive online content, or even donations to a charity in your customer's name.
Remember, the key to successful branded merchandise is to choose items that are both useful and reflective of your brand's values. By staying ahead of the trends and offering high-quality, eco-conscious products, you can create merchandise that your customers will love and use for years to come.
Our Second question: Is there anything new likely to be emerging in the branded merchandise market?
Here are some potentially new and innovative branded merchandise products that could gain popularity in the future:
Smart Branded Merchandise: Imagine merchandise that goes beyond simple branding. This could include items with embedded technology, such as smartwatches that track fitness data and display your brand logo, or coffee mugs that change color based on the temperature of your drink and display a personalized message.
Virtual and Augmented Reality Experiences: Brands could offer virtual or augmented reality experiences as merchandise. This could involve creating interactive games, virtual tours of your facilities, or even virtual try-on experiences for clothing or accessories.
Subscription Boxes: Curated subscription boxes filled with branded merchandise could be a popular way to engage customers and drive repeat business. Each box could contain a mix of useful items, promotional products, and exclusive content.
Biodegradable and Compostable Merchandise: As sustainability becomes increasingly important, expect to see more merchandise made from biodegradable or compostable materials. This could include items like plant-based water bottles, seed paper notebooks, and even clothing made from sustainable fabrics.
Personalized AI-Powered Merchandise: Imagine merchandise that is not only personalized with your name or initials, but also tailored to your individual preferences. This could involve using AI to analyze your social media activity, purchase history, and other data to create custom products that you're more likely to love.
These are just a few examples of the innovative and exciting new trends that could emerge in the branded merchandise market. As technology continues to evolve and consumer preferences shift, we can expect to see even more creative and engaging merchandise options in the years to come.
So, what do you think?
Sustainable merchandise is no surprise. It has been a trend in merchandise for the last few years and according to Gemini, it’s going to continue to be big in 2025. Whilst tech products have always been a staple, it seems that new advancements in smart tech and AI capabilities might mean we see a resurgence in sales and new products emerge. Also, a rise in wellness based merchandise also seems like a good prediction to us as more companies try and promote a better work life balance
If you'd like to talk to us about sustainable merchandise choices for 2025, visit our sustainable consultancy page or get in contact.
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